Fill in the gaps in your teams’ capabilities
Strategic consulting provides an invaluable perspective when analysing situations and recommending solutions. There are many reasons why an organisation may require external expertise, some of them are included below:
Do we need an agency?
Also, do we need a specialist SEO or PPC agency? Do they need experience in your marketplace? Could we build a great internal team? Time, budget, resources and objectives need to be closely analysed before answering this important question as the answer will critically impact your marketing performance.
Where should we spend our paid media budget?
In 2018, the average firm is expected to allocate approximately 40% of their marketing budget to digital, and this rate is expected to grow to 45% by 2020. There is now a myriad of options for organisations when choosing where to allocate media budget, some you might not even know.
How do we go international?
The international marketplace offers many opportunities for companies seeking to trade internationally. More and more agencies are offering international marketing services, do you need an agency to help with this and what is the correct process? Are localisation and culturalisation important?
Are we spending too much?
Business owners often wonder how much they should invest in PPC or if they have invested too much to generate their current level of return. To answer questions related to paid media budget, we just need data (and lots of it) to help you define a budgetary plan that aims to achieve your marketing goals.
What is the best channel to use?
There are so many options in every market around the globe. Choosing the right channels will save time and money and give your campaigns the boost they need to succeed.
What are my competitors doing?
Understanding the marketing techniques that have been successful in your marketplace is a key component of any good planning document and can save the need to experiment.