Search Engine Optimisation

Probably the most efficient digital channel

Wouldn’t it be nice to get lots of targetted traffic from search engines like Google and not have to pay for it? Well, it’s not really possible, but the closest you can get to this digital nirvana is through conducting a brilliant Search Engine Optimisation (SEO) campaign. I can help you optimise your website for search engines and then fine-tune your campaign on a retained basis to improve the results.

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A few things I can help you with

SEO includes a lot of activities, below are some of the most important.

TECHNICAL AUDIT

Without a good foundation of technical SEO, all your hard work of building a website for your brand will go unnoticed, search engines will ignore, or at worst, penalise you if you get this wrong. Technical SEO is a must for every brand who seriously wants to trade online.

ON-PAGE SEO

On-Page SEO is an ever-changing discipline and is as vital now as it has ever been. SEO is not just the process of achieving high rankings but also includes curation of your content to ensure the most suitable web pages rank highly as they may well be the first page a new customer interacts with.

CONTENT MARKETING

Understanding where your customers and potential customers are is vital in an omnichannel marketing strategy. Content marketing is a powerful channel to utilise as part of that strategy as it can increase your visibility, placing your brand messaging in front of a larger audience.

OPTIMISE FOR MOBILE

Mobile first is and should be every brand’s philosophy as mobile takes dominance across the vast majority of digital marketplaces. Search engines reward websites who perform well on mobile so optimising for mobile is a key part of any SEO strategy, I can help you optimise for mobile properly.

ANALYTICS

The ultimate goal of many digital marketing strategies is to improve digital performance (usually sales). To do this, you need to know what’s working, and what’s not. The way we do this is by analysing web analytics. And if something isn’t working, we can identify it and fix it.

LINK AUDITING

Auditing and managing your links is an important part of any SEO campaign and should be done regularly. The worst time to conduct a link audit is when something has already gone wrong. It can, of course, help and rectify any issues but it is better if completed as part of your regular campaign.