Which platform is best for you?
There are so many platforms all trying to attract your budget, all with promises of visibility, clicks and a great return on investment. I will help you answer the above question and identify the platform that offers the best opportunities for your organisation.
Google have the search engine market covered in the UK, but which advertising product is best for you, Adwords? GDN, Shopping? I will help you attract the right kind of traffic to your website through choosing the best advertising products then optimising your campaigns to drive down the cost of your advertising and improve your return on investment.
For many brands, YouTube advertising represents an important part of their omnichannel campaign. In fact, over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled. I can help you reach your potential customers when they are watching or searching for videos on YouTube.
You can run ads on Facebook and Instagram on any budget, large or small. If your potential customers are spending time on Facebook then it is important to include Facebook as part of your digital marketing strategy. I can help you create and manage a Facebook and Instagram ad campaign that focuses on your organisation objectives.
The Google Display Network (GDN) lets you place ads on a variety of news sites, blogs and niche sites across the Internet to reach more potential customers. I can help you ensure you are spending your budget wisely through careful campaign planning, setup and optimisation, ensuring budgets are adhered to and objectives met.
Marketplaces offer a quick way to gain market entry and place products and services infront of a targeted audience. Established marketplaces in the UK include Amazon, Ebay, Depop and Etsy offer engaged users and an array of different options for organisations to choose from. I can help you identify and manage the best marketplaces for you.
Google may well have the largest share in many countires but other platforms still hold significant market share such as Bing, Yandex, Baidu, Yahoo and Naver. These platforms offer access to different user groups, territories and often deliver traffic and visibility and very affordable rates. I will help you identify and manage the best platforms for you.
How we can work together
I help clients at various stages of their PPC and paid media campaigns.
Planning and consultation
I employ a tried and tested planning methodology and focus on your commercial objectives when planning a best practice, often multi-platform PPC and paid media campaign. I will use all the data and insights available to make informed decisions to ensure you receive a positive ROI.
Audit and recommendations
To achieve the best possible results we need to ensure everything is set up correctly from your account structure to your keywords, ads and bidding strategy. Once we understand the current situation your campaign is in, we can recommend strategies and tactics to improve performance.
PPC and paid media management
When I work on a retained basis for a client to manage their PPC and/or paid media campaigns then I will be focusing all my efforts on improving campaign performance and achieving agreed objectives. I’ll also help A/B test content and make sure you are up to date with the very latest changes.