Are you a great client?
I’ll help you analyse your internal capabilities to support an agency in strategy formation, creative development, and managing and reporting on spend and outcomes.
Setting clear objectives
This goes without saying, but setting clear and realistic regular objectives for your agency helps to foster an environment of continual improvements. I can help you look at how you measure and incentivise your agency on the metrics that matter to you.
Ongoing regular dialogue with your agency that goes well beyond the stale and often ‘to-late’ quarterly business reviews. Ongoing dialogue allows you and your agency to be constantly proactive and to test, refine, and optimise performance.
Provide time and space
Being a great client also means giving your agency partners the time and space to do their best work. In addition, these advances are maximised if your organisation has the time and resources available to take advantage of them.